Comments – level 3

Your comments about common denominators are what I’ve been missing in my marketing attempts for my own business. The advertising I’ve attempted in the past has fallen flat on its face. If I paid for it, it never brought in the amount I paid. So I’ve been limping along with very little business, and now I think I have the tools to compose a compelling web-site.

It has also broadened my views and understanding of what drives people to respond to advertising. I expect to view this lesson frequently, as I have derived great insight from it. In particular, the idea of shifting perception from percepts to concepts is great.